Hurdles in the way of wedding planning: Without digital marketing strategies, it would be very challenging for any flower team to have quality flowers of all sizes in place for a wedding. It is not only the wedding stage that needs to be full of flowers, flowers of so many kinds are needed for many reasons. It is traditional of the groom’s and bride’s families to present bouquet of flowers to one another. It is an embarrassing sight for any family member to experience ill prepared bouquets of flowers dripping and spilling on the floor and so on. Presentation of flowers matters for everyone in a wedding hall keeping in mind such events revolve around the theme of flowers. Presentation of flowers on each table matters when it comes to seating the guest.
Train the staff: Before switching to an online setup, it is imperative for the shop to train its staff when it comes to packing and delivering flowers in a precise manner. Have a trained staff is one of the keys in making the process of selling and delivering flowers online a smooth process for both the shop and the customers. Trained staffs are vital for major events such as weddings in this particular case.
Delivering flowers in one go: A flower shop that strives to focus on making the process of delivering flowers for weddings needs to take some bold steps in doing so. The shop could perhaps switch from its existing setup to a more online setup. This decision comes with a risk but should pay off in the longer run. The shop should have different categories of flowers. Keeping in mind that the shop is expected to have a trained staff as discussed earlier, this should give a customer some comfort in choosing flowers according to the theme of wedding. The customer can add the quantity of flowers needed. Weddings take place in a huge place usually, so the shop will need to have a long vehicle alongwith its trained staff to take flowers to the marriage hall. Upon reaching the hall, the staff should be able to take out the flowers in a careful manner and then place it within the premises precisely. Most importantly the flowers should be delivered way before the main function starts.